Parents Say PBS KIDS Is the Most
Educational Media Brand for Children
PBS KIDS reaches nearly 99% of U.S. television households, providing nearly all kids access to what is often their only source of educational TV. In a month, 14 million unique visitors come to PBSKIDS.org. In March, PBS Kids had three of the top 10 series for kids 2–5.
PBS KIDS is Leveling the Playing Field
46% Higher
Scores on
Standardized
Tests
Kids who watched
PBS KIDS’ SUPER
WHY! outscored
those who did not.
PBS KIDS’ multi-platform content reaches kids wherever they are.
31% Gain in Vocabulary Comprehension
In just two weeks, kids who played the MARTHA
SPEAKS Dog Party mobile app showed an
increase in vocabulary tested.
PBS KIDS Serves
All U.S. Children
PBS KIDS attracts a higher
proportion of viewers from
Hispanic, African American
and low-income households
compared to their
representation in the U.S.
population. And online,
PBSKIDS.org attracts a higher
proportion of web users of
Asian, Hispanic and African
American descent compared to
the average U.S. web audience.
PBS is a Trusted Resource for Families
"My family goes without a lot of stuff but I would
be horrified if we had to do without PBS."
PBS KIDS Outranks Other Kids Programming
#1 in Innovation
PBS outranks commercial
broadcast TV
and cable TV as an innovator in children’s
educational media.
Most Trusted
PBS outranks
commercial broadcast TV
and cable TV
as a safe place for our children.
PBS KIDS is the #1 Educational Media Brand
PBS KIDS had
six series in the
top 10 for moms
in March 2013.
More Than 5 Million Educational App Downloads
PBS KIDS has more than 20 mobile apps available for iOS
and Android, designed to help kids build literacy, math,
science and school readiness skills and more.
Research Shows that PBS KIDS Content Enhances Kids’ Early Literacy Skills:
Naming Letters
Letter Sounds
UnderstandingStories & Print
PBS Benefits All
American Communities
PBS KIDS Is Designed for the Needs of Today’s Children
Whole Child Curriculum
The PBS KIDS Whole Child education ecosystem addresses core needs in the areas of social-emotional, Math & Engineering, Literacy, Natural Science & Nature, Science, Music & Language.
