Parents Say PBS KIDS Is the Most
Educational Media Brand for Children
PBS KIDS reaches nearly 99% of U.S. television households, providing nearly all kids access to what is often their only source of educational TV. In a month, more than 11 million unique visitors come to PBSKIDS.org.
PBS KIDS Is A Trusted And
Vital Resource In Preparing Kids
for Elementary School
A recent study confirms that parents overwhelmingly agree
no other media brand meets their children's
school readiness needs like PBS KIDS.
PBS KIDS is Leveling the Playing Field
46% Higher Scores on Standardized Tests
Kids who watched PBS KIDS’ SUPER WHY! outscored those who did not.
Use of PBS KIDS Content Significantly Increases Early Math Skills.
31% Gain in Vocabulary Comprehension
In just two weeks, kids who played the MARTHA
SPEAKS Dog Party mobile app showed an
increase in vocabulary tested.
PBS KIDS Serves
All U.S. Children
PBS KIDS attracts a higher
proportion of viewers from
Hispanic, African American
and low-income households
compared to their
representation in the U.S.
population. And online,
PBSKIDS.org attracts a higher
proportion of web users of
Asian, Hispanic and African
American descent compared to
the average U.S. web audience.
PBS is a Trusted Resource for Families
"My family goes without a lot of stuff but I would
be horrified if we had to do without PBS."
PBS KIDS Outranks Other Kids Programming
#1 in Innovation
PBS outranks commercial
and cable TV as an innovator in children’s
commercial broadcast TV
and cable TV
as a safe place for our children.
PBS KIDS is the #1 Educational Media Brand
PBS KIDS had
four of the top 10
series for moms in
More Than 9 Million Educational App Downloads
PBS KIDS has more than 35 mobile apps available for
iOS, Android and other mobile device platforms,
designed to help kids build literacy,
math, science and school readiness skills and more.
Research Shows that PBS KIDS Content Enhances Kids' Early Literacy & Math Skills:
Stories & Print
Stories & Print